How Media reach their Target Groups

Very often, searching for information in Internet offers requires a lot of time and effort on behalf of the searching person. This leads to the fact that 30 per cent of all users leave a website after a very short time if they cannot find suitable information. Users want to inform themselves about news, products and services which they are personally interested in a possibly fast and uncomplicated way. This results in the claim to portal users to provide the contents that are relevant for the users in a targeted and individual way and thus to serve markets and customers individually and to react to new trends quickly.

In many cases, online portals are prepared purely editorially which results in a very high demand of personnel and time. In addition to the preparation of contents, especially their processing and networking means a high effort for online editors. This might lead to the fact that important details remain hidden for users and thus, value-adding sources are unused.

Our Solution: QuePort
Our Solution: QuePort

Our Solution: QuePort

Therefore, an intelligent content management software like QuePort is required. Thanks to an intelligent processing of contents, existing information is processed and offered in a way that is orientated towards target groups and users. The manual effort is reduced to a minimum due to the automation of the content processing and networking. This reduces costs. Also older information can be referenced due to the preparation of comprehensive topic specials and the recommendation of suitable contents. This increases the life and marketability of contents.

QuePort is an intelligent content management software which aggregates information from all the relevant internal and external sources and provides it based on a semantic search technology. The contents are analysed and processed in a user-orientated way by extracting relevant metadata. Thereby, content-related data are networked.

QuePort is an intelligent content management software which aggregates information from all the relevant internal and external sources and provides it based on a semantic search technology. The contents are analysed and processed in a user-orientated way by extracting relevant metadata. Thereby, content-related data are networked.

When preparing topic portals, QuePort considers that individual thinking structures influence the searching behaviour of the users. Therefore, QuePort provides an instrument for the users which allows the creation of an individual information view. This is put into practice using high-performance navigation functionalities. As a result, the user does not look at any stare landing pages, but at dynamically generated topic websites. Those combine contents from different sources in one single attractive information surface which considerably increases the satisfaction of the users. As a central data platform, QuePort delivers uniformly processed contents for several channels. In addition to the web portal, also mobile offers or content-sharing are supported. The QuePort logic can also be used for the optimization of the search function in classically prepared websites or in archive research.

What is so unique about QuePort?
What is so unique about QuePort?

What is so unique about QuePort?

QuePort combines a wide variety of applications which had to be implemented manually in the past and thus considerably facilitates the work of the content managers. The automation of the information provision which is adapted to the user makes it possible to focus the preparation and marketing of contents instead of their processing. A guided and personalised navigation enables users to easily access relevant contents and thus strengthens customer commitment.

Furthermore, QuePort allows targeted advertisements. Those ads can be place context-sensitively and topic-relevantly. There are very low costs for integration and data management because QuePort can be integrated into existing systems without any problems and because of the automatic content management. Thanks to its high flexibility, the portal software QuePort can be seamlessly integrated into several frontends and backends and adapted to the corporate design of the customer.

Your Added Value:

  • automated content processing which is orientated towards target groups and users
  • preparation of automated topic portals
  • similar provision of contents for different editing formats and media
  • improvement of the usability of the existing web and archive search
  • targeted and context-sensitive marketing and SEO optimization
  • basis for new business models based on combined content, service and commerce offers
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REFERENCES

DOWNLOADS

download QuePort on the Internet

QuePort on the Internet

QuePort processes available information in a way that is orientated towards the target-group and the user.

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download QuePort on the Intranet

QuePort on the Intranet

QuePort combines semantic data processing, intelligent searching technology and intuitive user navigation for intranet solutions.

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download QuePort: technical Components

QuePort: technical Components

The QuePort application framework supports a wide variety of possibilities for expansion and integration.

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