Free View to the personalised Internet-Portal
The comfort search which satisfies all the users' demands
QuePort enriches e-commerce and consumer portals as well as news portals by the decisive factor of user-centred navigation. Therefore, portal operators can make the access to products and news much easier for their target group. In addition, QuePort presents itself as a conclusion instrument due to its functions such as comment, subscribe and classify. Service providers are ale to serve their recipients in a more targeted way and the exchange of information is encouraged in virtual communities by user-friendly features.
Higher commitment due to personalised navigation
QuePort considers that every user shows a different behaviour when browsing websites. Therefore, it provides information in the appropriate view for every searching person. The personalised user view and display are composed again for every new inquiry. New and long-term available contents are considered from different perspectives depending on the complex demands of the users. This increases the users' loyalty towards the visited portal page.
The technological advance that reduces dynamic marketing in practice
Due to a product navigation that is perfectly integrated in the purchasing process, portal operators have a lead over competitors. QuePort provides its increasingly demanding consumers with menus in the context by the means of its referencing features as well as a personalised research instrument by the help of similarity search. Thus, portal operators are able to accompany every step in the navigation with adapted product options. This completely matches the policy of dynamic marketing.
Inside QuePort
How is QuePort constructed?
QuePort is a modularily constructed application framework. All the available modules can be adapted to the design of the customer's portal. In addition, customer-specific individual logics can be pasted in as plug-ins. Thanks to the HTML-client, software can be used at several places without needing to install it locally.
How is QuePort administered in the enterprise?
QuePort makes work easier for internal editing teams in two ways: the editing methodology works in the portal view and requires no additional training. Thus, also freelance editors have to possibility to publish contents if required. Constructing and structuring websites becomes less complex because the users can now directly approach their contents.
